Stranger 81, Day 81 – Meet Tesh, the “Man Seeking ‘Obrima'”

Stranger 81, Day 81 - Meet Tesh

I met today’s Stranger sitting at the “corridor” of the first floor of Atlanta Tech Village today. I wasn’t sure if I should walk around a while, but then saw this gentleman tip-tapping on his new MacBook wearing a Batman beanie and workout clothes. Hmm… seems like there’s a good story here, and boy was it! He was happy to jump in as today’s Stranger, and I’m glad I got to meet him.

Meet Tesh, 28

Who are you?

“Who am I? I’m a father of 10…” *pause* Eh?

“I’m joking! I’m joking!” Haha. You’re the first to pull a joke on that one, and it’s Day 81!

“Well, you know, I’m an inventor. I am an explorer. I’m an entrepreneur. In search of obrima. It’s a West African term. It means to search for a higher sense, or acclimation of one’s self. To a degree, yes, I am spiritual. So everyday, I seek to attain obrima. But, you know, in that attainment, that’s something that’s ongoing. You never really will reach it, not even on your dying day. But it does provide a sense of fulfillment because you’re looking to strive to get better. I don’t mean monetarily, but I mean holistically. To be a better person than the day before.”

“Obrima is also a brand. It’s a fashion brand that I’m building. My first runway fashion show that I modeled in was three years ago. And my current business partner is like a brother to me now. It was his first design competition. It was here in Atlanta. It was sponsored by Peroni, the Italian beer, and Milk Studios, which is a studio based in New York. I closed the show — an orange, unfinished blazer. It was a linen blazer. It was a spring collection, and I helped fund it, too. When we met, it was at the casting. Afriyie is my friend’s name — my business partner. He’s a self-taught designer. He finished middle school here, and he went on to move to Atlanta, actually. He used to work out of a boutique here in Atlanta in Midtown. He was a tailor — an in-house tailor.”

“Story told short, that’s where we…,” he pauses for a split-second before pivoting. “After that, we went to Charleston Fashion Week in March of 2013. He was an emerging designer out of a competition of 20. We were entering menswear for a holistic brand which so happens to be the market we were entering first. Out of 20 designers, we won… only male designer.”

“Fern Mallis, who’s the founder of New York Fashion Week, who was one of the judges, is one of our mentors. Now, we just won last year the Axe White Label Collective. So Axe, the body spray, partnered with Esquire Magazine, and they came up with a new product category to cater to more of an adult demographic. It is called, again, the White Label. By partnering with Esquire, they wanted to tell an authentic narrative. So they selected our brand. They selected Afriyie as a designer with demonstrable talent in a brand in American fashion, or fashion in general with high potential. So, it’s really neat. We were notified that we secured that.”

“Our mentors were Nick Sullivan, who is a fashion director of Esquire Magazine, John Legend, the musician, and Billy Reed, who today, is a quite close friend and mentor. Billy Reed is an American designer.”

“So, that’s one of my areas of interest. We’re pursuing that. That’s kind of one area on my walk… on my path.”

… towards obrima.

“Yeah, well, obrima came, again, I grew up Hindu. My religious affiliation, I don’t have a partial affiliation, but I just like the term.”

So, you’re doing a few different things — modeling, and you call yourself an inventor.

“Well, an entrepreneur. When I say that, I just seem to be very, very good at connecting dots. And by dots, I mean people. People with certain levels of skill sets, or interests by coming together, we can create something of value to us and to others.”

“Value and also it being strong and impactful in society. But in this case, this is in healthcare. We started a medical technology company. It’s call Lab Solutions. It’s a reference laboratory. It’s in Midtown, actually, right behind Atlantic Station on Northside Drive. We do a couple things. One is toxicology. With toxicology, we test to the nanogram with what’s called Liquid Chromatography Dual Mass Spectroscopy machines.” Pause here, and say that five times fast. Or just twice. Nope.

“They’re made by Agilent Technologies. They analyze urine specimen or liquid fluids to the milligram. It protects patients’ safety and compliance reasons, and also physician liability. So, practices nowadays because of adverse drug events or aversion, you name it, practices are looking for standard protocols or methodologies in place whether it’s a primary care physician, or an internist becomes a sole practitioner to multi-practice groups like a behavioral health center of psychiatrists. We test urine specimens to the nanogram, and we test for over 200 analytes. By analytes, we mean different drugs and different drug classes in order to provide a scope to what is in a patient’s system. Each physician or group practice or whatnot has their own standard protocol. That’s just one of our services. ”

“Another one is pharmacode genetics. The pharmacode genetics, we have an in-house genetics team. We create personalized drug therapy programs based off a patient’s genomic makeup. We all metabolize medications differently. How I digest an enzyme reacts to that medication… it could be toxic, right? So with these color-coded pharmacode genetic reports that are sent via fax, or we can do a bi-directional-EM interfacing with EMR (electronic medical records), these reports are done within 4-5 business days, and the physician can see — well, if certain medications they’re curious about are not working, the report can provide a possible alternative or an adjustment in dosing along with their current medication list. With pharmacode genetics, it can be a poly-pharmacy patient on multiple medications. Maybe the physician has a curiosity of just a certain type of patient. But it’s a great way. It’s progressive medicine, and it really helps save healthcare dollars, and of course, patient care… and the patient as a whole.”

“We also do some cancer genomic studies and testing. With a saliva sample, if you, as a patient, have a hereditary predisposition in your nuclear family (close blood relatives) have cancers of various forms — whether it’s breast, ureteral, colorectal — you name it — ovarian… we can predict the likelihood you have cancer, or if it’s already present in your body.”

“We’re working more towards a more… becoming more of a diagnostics lab. You know, progressive clinical tools to help enhance the clinical practice. So, we want to partner with physicians more than just extend a service. It’s more of a partnership and a service orientation.”

“So far, it’s good. We have a 10,000-sq foot standalone facility in Midtown. We service a lot of practices here in the Atlanta metro-area, and into South Carolina, North Carolina, and beyond.”

I think I’ve messed up some of the spelling. You’ll have to bear with me! Lots of background noise on my voice recording + complicated medical terms I’ve never heard = typos, likely. Yowza.

That’s… quite a bit. (“Yeah, I know,” he laughs.) You’ve got this fashion thing going on. You’ve got this life sciences/ health company. What’s driving this motivation for you?

“Honestly, it’s the people I work with. Who I work with that help me grow, and evolve, and become a better person. Not only with my decision-making and choices, but also from an educational standpoint. Learning from others. I’ve been fortunate to work with close family, close friends in order to progress myself, and my individual interest helps drive my personal growth. So that’s that.”

Has there been some way, some time where you’ve been maybe “kicked down”, and your friends (the people who drive you) have been there to help?

“Oh, all the time!”

“Here’s the thing when I say friends. A lot of this is the relationship that I have with, for example, one of my friends. He’s, I’d say, eight years older. There’s this sense as almost a guardian relation. So, you can be assessed more critically by someone who knows you so well, than someone else. Society today, you get too many trophies for coming in 2nd or 3rd. It’s this sense of a pat-on-the-back. Whereas, with my friend and the way of our interactions, it’s not always honky-dory. When it’s not, someone can come down on you. They’re comfortable in the way they approach you vivaciously. And, it, again, always hasn’t been that easy. And nothing is. Even with my brand. Yeah, sure, these accolades, these events and functions, even in the lab, you’re having to pitch what it is… your service offerings. You know how many physicians get approached for all types of things all the time, especially being private? Yeah, I’ve been told no. And do I get down? Absolutely. I’m a human, you know. I can sit here and say this, this, and the other, and all these wonderful things going on, but that doesn’t come without sacrifice. Are you kidding me? That doesn’t come without sacrifice. It comes with a certain amount of mental fortitude. Fight everyday. It’s not easy out there these days.”

“With the advent of social media, and the things society deems is whole. ‘By attaining this material thing, makes me a better person.’ Identifying with these sort of outfits… that’s not how society should be shaped. That’s not how we should be shaped as people. It’s so hard to connect these days. You’re already typecasted as soon as you walk out the door whether it’s your facial hair, whether you’re wearing a Batman cap, you know it doesn’t matter. What I’m saying is that societally, we have to work together to create a degree and sense of open awareness and order and structure, and just resonate with each other. Not saying that’s going to happen overnight, but you have to have an open mind initially for that to begin — that open dialogue.”

“I’ve judged others in my past, and I do it probably now. But I’m very much more aware, more conscious of just changing things that are habitual. Not that judging people is habitual, but anything in life whether it’s exercise — my regimen needs to change after a certain time.”

“Is that good?” he asks to check if he answered the question.

What is the most important personality quality that you think could allow you reach a new level in whatever it is you’re doing — your career, or like your art, or your work. What personality trait do you think matters the most for developing that way? (Thanks to Aaron, Stranger 80)

“As you’re reading that, the first trait that came to mind is perseverance. Perseverance is something that I resonate with that’s actually on my, framed on my bedroom wall at my family home in Spartanburg, South Carolina. It’s a man holding on with one hand — you know, those motivational quotes? Yeah, perseverance is a strong trigger — quality or trait — in order to continue to manifest, regardless of what may be attacking you in your life. I mean… it’s the one thing that keeps me going, you know?”

“So I would think anyone who is looking to further themselves and their pursuits, and have a sense of… fulfill their sense of purpose. Purpose is ever-lasting. It’s something that constantly changes instead of the effervescent. Yeah, I think that’s the strongest quality.”

What’s a question you’d like to ask tomorrow’s Stranger?

He thinks about this one. First time! Then, he says, “So many I could ask…”

Tesh talks about adversity, and wants to ask this to tomorrow’s Stranger: “how to deal with adversity, you know, in order to have the most effective outcome. Yeah, that’ll be my question — how do you deal with adversity?”

After the handshake.

Wow. I won’t lie, this was a doozy of a write-up. There were so many technical terms, and so much background noise in my recording, and Tesh had a fair bit to say. There was so much to his story. Much of it, especially early on, was technical. I thought about abbreviating some of it, but it was very fascinating, especially, as I listen to Tesh again, and transcribe his story. Further, I ran into a friend later in the evening, and shared a little bit about Tesh. She, being interested in science and the human genome, was so intrigued into Tesh’s story. This only confirmed that I should transcribe as much detail as I could from my meet with Tesh.

Tesh was brilliant. I enjoyed listening to him, and how he could easily recant the various services and accomplishments of his fashion brand and his lab. He’s 28, and though, I did not ask about his background further, it’s clear he’s had some quality education both formally and informally as he’s learned on his own.

I also appreciated Tesh’s response to Aaron’s question regarding the personality trait. Tesh is well-versed in entrepreneurship, and how important and powerful perseverance is. He mentions purpose during our meet, too, which tells me that he, too, believe purpose can play a powerful roll in persevering. Don’t I know it…

So meet Tesh. No longer a Stranger.

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